Digital Entertainment: RealNetworks buys Trymedia’s Macrovision

images-3Digital entertainment services company RealNetworks has acquired substantially all of the assets of Trymedia, a pioneer in Casual Games syndication, from Santa Clara, Calif.-based Macrovision. This acquisition is part of Real’s strategy to build reach through syndicated distribution partnerships, and follows its acquisition of New
York-based Game Trust last year and a strategic partnership with Amsterdam-based The Spill Group announced earlier this month.
Trymedia has worldwide 250 partners including AOL, Yahoo!, Telstra and T-Online and provides innovative syndication and commerce solutions to securely distribute PC games. According to Real, the Acquisition Doubles RealGames’ Syndication Partners. Financial terms of the transaction were not disclosed.

Real Networks News Release

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