The creators of Emmy-winning programming like “Trading Spaces” and “U.S. Poker Championship”, Tennessee-based RIVR Media Interactive company is reaching out to gamers with the open beta launch of WidgetGames.com. With the service, RIVR will try to fuse social networking services with real-time interactivity and the ever-popular field of casual gaming.
“Casual gaming” is defined as a friendly and accessible-to-everyone environment offering a wide spectrum of games, including familiar fare such as Checkers, Dominoes, Chess, and Reversi. http://www.WidgetGames.com will continue to add new games regularly, expanding the offering of classic traditional games, as well as innovative original titles. While the typical core “Gamer” audience is male and aged eighteen to thirty- four, casual gamers tend to be both women and men between the ages of thirty- five and sixty-five, with a slight demographic skew towards women, according to the International Game Developers Association (IGDA).
