San Diego, California-based, networking powerhouse Qualcomm today announced that it has successfully demonstrated the capability to support the MediaFLO and International Integrated Services Digital Broadcasting-Terrestrial (International ISDB-T) mobile TV standards on a multi-mode handset. Powered by Qualcomm’s Universal Broadcast Modem (UBM) chipset, the technology demonstration illustrates that MediaFLO technology can complement the free-to-air ISDB-T One-Seg standard used in Japan and the ISDB-TB standard used in Brazil to enable a mix of free and paid mobile broadcast content and services to drive consumer adoption and revenue.
The MediaFLO mobile broadcast platform enables the delivery of television content as well as value-added audio, video, data and interactive services and provides a means for broadcasters and operators to augment and monetize their existing International ISDB-T services.
By employing both complementary technologies in a combined service offering, broadcasters and operators can offer free-to-air content using International ISDB-T, while providing a large number of pay TV channels and
enhanced services over the MediaFLO platform to generate subscription revenue. As Qualcomm supports both mobile TV technologies on a single chip, handset OEMs can achieve economies of scale in producing multi-mode, TV-enabled phones without incurring a significant increase to their bill of material costs.
