Looks like Microsoft’s Bing is making Google break into cold sweat, or is it? Well, in a battle that seems to be getting up more subduedly heated up by the day, Microsoft seems to be getting heavier and heavier on marketing, which Google has never done. For example: MS campaigns with a live Bingathon plus fast-forwarding commercials on The Daily Show to promote the Bing search engine.
Apparently Google wants to play safe, and has therefore assigned a team to understand what the threat called “Bing” really is and what level of preparedness the company needs to have in order to compete. Does Google really have reason to worry that much? Only time will tell.
The New York Post story that originally brought out this information says that the team is being led by Google co-founder Sergey Brin himself, and is an effort to understand what algorithmic differences exist between Bing and Google. Apparently, Google also plans to have some major upgrade on its search engine.