Gearing up for the upcoming IFA full throttle in the 3D sector, consumer electronics giant Philips is currently producing a 3D short film for the Internet campaign dubbed “Parallel Lines” with the renowned director Barney Cokeliss.
The British filmmaker is a partner of the acclaimed film production company Ridley Scott Associates (RSA), which was founded by world-famous filmmaker Ridley Scott.
Philips in collaboration with RSA has produced five short films in recent months for the Parallel Lines campaign. However, the sixth iteration of the series with the working title “Circus” (themed like the carnival plays of the 1930s) will be shot in 3D.
Award-winning production company VISION3 Compendium, took care of the implementation of extremely complex components of this 100 people strong production. Famous Imax-Stereographer Chris Parks meanwhile is responsible for the implementation of the scenes in 3D.
Cannes Lion Grand Prix
The highlight of the “Parallel Lines” series: a four-minute clip with the identical dialogue spoken in different scenes. However, these are five very different films.
One film from the series, the short film “The Gift” by RSA director Carl Erik Rinsch, won a 2010 Cannes Lion Grand Prix in the Film Craft category. It also won the Gold Film Craft Lion Award for special effects.
The first 3D film in the series, “Circus,” is to be unveiled just around the upcoming IFA techshow in Berlin in September and will be used to demonstrate the “exceptional 3D experience with Philips TV’s”. According to Philips, Parallel Lines is the perfect platform to showcase 3D LCD TV with Ambilight.
The 2D version of the latest film from the series is also on the web at www.philips.com / cinema and www.youtube.com/philips cinema
Behind the scenes footage and interviews with the director and the crew will be soon on the Facebook page www.facebook.com / philips cinema
TechFever was exclusively on set last week in Hemel Hempstead in Hertfordshire, about an hour northwest of London, on the ground. We are currently working on an exclusive-story of the shooting. So stay tuned.
A dialogue in different genres
The “Parallel Lines” campaign was launched in April for the first time. The challenge to the RSA directors, with only a single dialog in different genres, was to demonstrate that only with Philips Ambilight, a perfect cinematic experience is achieved at home with its award-winning image quality and great sound. Since April, the five Parallel Lines short films according to Philips has been viewed five million times.
In the sixth film Barney Cokeliss works with the original dialogue of the other “Parallel Lines” movies.
Looking for young filmmakers: “Tell It Your Way” contest
The deadline for participation in the “Parallel Lines” competition “Tell It Your Way” ends on 8 August 2010. Following the success of the “Parallel Lines” movies, budding filmmakers are invited to create their own version. Each entry will go through two rounds of public jury voting through online video sharing site Youtube.
The overall winner which will be selected in September. Will receive a week of work experience with RSA and a red-carpet premiere experience. For more information on the competition, visit www.philips.com /cinema
Here’s the official “Parallel Lines” Trailer:
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