Google may already hves ‘goo.gl’ which is short enough but surely for the search giant, it isn’t short enough. So they bought G.co.Google followed the footsteps of Twitter with t.co, Amazon and the a.co domain or overstock.co for Overstock – all top-level domains coming from Colombia, and are said to cost millions. The registry nor Google would officially comment on the acquisition cost but according to reports, such single-letter domains cost $1.5 million per name. It may not be much for Google and the service would benefit its users in shortening the long strings of URL when accessing Google services.
G.co will not be an open to the public URL shortcut service like tiny.url or bit.ly or ow.ly but if Google loyalists want to remain loyal to the brand, they could still use Goo.gl to shorten those uber long URLs.