Ford recently upgraded the MyFord Touch which aims to offer customers with simpler, faster, and more efficient driving experience with their Ford vehicles. The update is for 2013 models and up only and it will be offered for free according to a press release. First vehicles to get the upgrade are the 2013 Ford Taurus Escape, and Flex.
Improvements include the following:
- simpler graphics
- faster touch-screen response times
- easier-to-use controls
- improved voice recognition experience powered by Nuance
- quicker voice recognition upon startup
- faster command prompt when the voice button is pushed
- SYNC software platform
- customizable screens
- connected navigation powered by TeleNav
- support for tablet devices
- support for Audible.com audiobooks
- improved navigation maps
- enhanced voice recognition interaction
Clearly, Ford has listened to their customers as most of the enhancements listed were requested by the customers. This is a good strategy as the car manufacturer, especially its engineers, listened to the owners who approached them directly.
All these and more is Ford doing its promise to offer excellent customer service to consumers. Training sessions are being offered for new owners who wish to learn the SYNC My Ride aside from a support website.
Ford’s SYNC Platform Development manager Gary Jablonski shared:
“The keys to continuous improvement are simple: Listen, learn and respond. That’s how we’re going to keep our customers happy. Evolving the software with meaningful enhanced features was part of our plan from the very beginning. It’s no different than the experience with our smartphones and laptop computers – except now, it’s your car that gets better.”