Sony is spending about $50 million marketing Playstation Vita. The figure is too high and it is said to be the biggest budget set so far for a gaming console. Looks like Sony is serious in changing our minds. Sales have been slow in Japan and we have yet to know if it will really sell in the US.
According to Guy Longworth, Sony US’ SVP of marketing:
“We’re focusing the attention on the strengths of the Vita platform: the hardware, the great lineup of games, and access to all of your digital entertainment. We think it’s all pretty compelling. We are aiming it at core gamers who are crying out for the opportunity to have a console-like experience on the go.”
Longworth is certain there is still a place for handheld gaming consoles like the PS Vita. Game developers favor PS3 over Vita but Sony is hoping that will change.
The company already announced 275 Playstation Vita games will be available for download during launch which is good news.
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