Kinect at Bloomingdale’s used to identify body type, helps find jeans that fit

March 19, 2012

Microsoft Kinect

We already know that 2012 will be about the Xbox 360 and not Xbox 720 yet. With the Xbox 360 comes the Kinect which has proven to be more than entertaining. It’s one powerful gaming gadget that even Bloomingdale’s, an upscale department store in the US, has decided to use it.

At Bloomingdale’s, the Kinect helps the shopper choose for a pair of jeans. The Kinect can analyze and categorize a customer’s body via body mapping. An area with eight Kinect sensors is provided at the store for the customer to step into. It then produces a 3D map of the body in only five seconds. The Kinect setup classifies the body as either emerald, sapphire, or ruby. Once the body is identified, you can now search for jeans or other clothes that might fit.

You may think this is unnecessary but some shops get as much as 40% of the items bought returned because of wrong fit. Sure, people could just fit the clothes before buying but not everyone does that. It’s a sad reality that’s why we turn to technology. This one is a perfect example. Hopefully, this works perfectly.

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