In a study done by GfK Automotive recently, it showed that Generation Y(i.e. persons born after the late 70s) car shoppers are more interested in buying small cars for how fun they are, how awesome they look and hardly ever according to it’s fuel economy.
courtesy of GFK Auto Insider
While on the complete opposite end of the spectrum, car buyers within the groups of Generation X and baby boomers ( before Gen Y) buy small cars with fuel economy in mind over driving excitement.
Does this mean that as the generations go by we get less interested in priorities and more in the fun aspect of things? Maybe so, but the topic has been thrown in the air.