(RED) Mac Pro sold for almost a million at an auction

November 25, 2013

Jony Ive Designed red Mac Pro

The new Mac Pro has yet to be released in the market but Apple has already
shown off a RED version of it. It’s for a good cause and the RED Mac Pro designed by Jony Ive and Newson surprised the industry, even the guys at Apple, as it fetched almost a million at an auction. The Jony Ive RED Mac Pro was sold at an auction for $977,000. It was at Sotheby’s and sold for the benefit of The Global Fund. The organization aims to help fight AIDS.

It really came as a surprise even beating the $640,000 Apple 1 computer sold at the same auction before. This isn’t the first time Ive and Newson’s designs were sold for a high price as a custom Leica camera and a pair of Rose Gold Apple Earpods were sold for $1.8 million and $461,000, respectively. There’s also the RED desk sold at $1.8 million.

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  1. [...] A RED version of any Apple product is for a good cause. The last we featured was the RED Mac Pro sold for almost a million at an auction. [...]

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