Only Half of All Windows Phone Owners Use Bing

January 24, 2014

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Got a Windows Phone device? If you own one, you might have Bing as the default search engine. But how come only half of all Windows Phone users actually use it? Only 52 percent use Bing while the rest use Google. This is not surprising though as Google is still the top search giant whether on desktop or mobile.

Market research firm Kantar says that for mobile search, more than half of all users use Bing. Does this mean Bing isn’t really helpful? I know I don’t trust the search engine. How about you? Bing’s performance on Windows Phone handsets only show that it’s not as popular as we think.

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