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Google’s Chromebook pre-launch strategy is a game

Google Chromebook Preview

Last week, Samsung’s Chromebook became available early at Gilt. This time, if you wish to get a hold of the Chromebook, you need to participate in a game facilitated by Google. It’s a new pre-launch strategy that requires one to join a treasure hunt in the World Wide Web starting with links as clues and then to another.

Google Chromebook Preview
It starts from a link found in Product Marketing Manager Azhar Hashem’s post on the Google Chrome Blog entitled “Live updates on the first Chromebook preview“.

Google Chromebook Preview
One update opens to the first Chromebook preview link which takes you to a Google Groups Announcement by Tim Berners-Lee. There you will find a huge Chrome logo at the upper right side of the window. Click the logo and you’ll be taken to the preview.

Google Chromebook Preview

Sadly, the Chromebook is already sold out. I wonder how many were able to figure out the game and how fast.

[Link]

Posted on Jun 8, 2011 in ALL NEWS, netbook, Top News 1

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