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MWC | Lenovo saves 500 million in smartphone development by Motorola

MWC | Lenovo saves 500 million in smartphone development by Motorola

The Chinese company Lenovo can reduce costs in the smartphone business massively with the acquisition of the mobile phone business of Motorola: “We started with the integration of procurement and production,” said Lenovo Manager Liu Jun on the obile World Congress (MWC) to the German business newspaper “Handelsblatt” in Barcelona.

Their savings cheat around half a billion dollars this fiscal year. It will not be quantified precisely the effect because it depended on the number of production. Lenovo wants to get both brands. Motorola keeps the brand for middle-class smartphones.

“The brand we can use in almost all countries of the world.” Under the name of Lenovo cheap gadgets are sold. The group has previously marketed only in emerging markets. In the coming years, Lenovo wants to number one in the smartphone market. Liu Jun has not mentioned any exact date yet.

The two companies sold 24.7 million smartphones in the fourth quarter of 2014 together, and thus about a third of what Samsung and Apple deposed respectively.

Posted on Mar 7, 2015 in ALL NEWS, MWC

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